Dogs of Creation
Aveeno® (Johnson & Johnson Canada)
Our Challenge: To create a scaleable brand site and banner ads for Aveeno® (Johnson & Johnson Canada) that would not only accomplish short-term online sampling initiatives, but also provide long-term product line promotion - all within a really tight timeline.
Our Solution: Using Aveeno®'s product packaging as inspiration, we created a natural colour palette and design theme to work across all categories in the product line. The testimonial area places emphasis on how much Aveeno® enjoys interacting with its consumers. The BDS content management system allows the Aveeno® team to highlight new products and add new sampling promotions.
Our Achievements: This bilingual project was successfully completed in record time, and provides Aveeno® with an efficient way to generate contests and trial offers. The sites's testimonial tools allow Aveeno® to continue communicating with consumers. As long-term users of Aveeno®'s products, we liked working on a brand that we use and believe in.